What is direct and organic traffic?
For many years, SEO Experts have been used to not separate direct from organic traffic. For many, organic traffic consists of visitors coming from search engines, while direct traffic is generated by visitors who enter the website directly by typing the website URL into their browser.
This explanation, of course, is very simple as it does not fully explain the source of visitors.
Before focusing on organic traffic and direct traffic, we need to understand the differences between all traffic sources and how they are categorized.
- Organic traffic is traffic that comes from search engine results excluding paid results.
- Direct traffic is the visitors that are not coming from other pages - websites.
- Social traffic is traffic that comes from social media such as Facebook, Twitter, and Instagram.
- Referral traffic is the visitors who click on a link to a third-party website and end up on our own.
- Paid Traffic is traffic that comes from search engine results or social media and of course is paid.
- E-mail traffic is traffic that comes from an e-mail marketing campaign. An informative e-mail that contains the link to our website and visitors click on it.
Now that we know all the sources of traffic we can focus on the most basic sources of traffic, direct and organic traffic.
Organic traffic is the main goal of SEO experts. It consists of visitors from search engines such as Google and Yahoo !.
Organic traffic does not include paid results in search engines, social media and so on. Internet users nowadays are searching for everything on search engines, from books to news and from products to medical advice.
Organic traffic is getting harder and harder as search engines have chosen to first show the paid results that are essentially their customers. However, research has shown that attracting organic results is ultimately a much more economical and permanent solution than paid results that help temporarily, while the advertisement is active.
Direct traffic comes from visitors who don't come from referrer websites. A referrer website contains a link to our website that if a visitor clicks on it, he ends up on our website. Referrer websites could be social media, other websites friendly to ours and more.
Under normal circumstances, direct traffic results from visitors who manually enter the website URL in their browser or click on a bookmark in their browser or their browser automatically displays the URL because they have visited our website again.
In practice, however, it is more difficult to calculate direct traffic as it has been observed that the direct traffic of many websites increases when organic traffic increases. This phenomenon can be observed in older browsers or mobile apps or direct message apps that may not transfer the information to the referrer website and are counted as direct.
Whatever the case, organic traffic is what will bring the most visitors to your website. Organic traffic should be your main concern.
By investing in the right marketing plan, On-Page SEO, quality content and Off-Page SEO, organic results are soon to come. Think about how much money you will save by investing in the above instead of paying for ads whose results are temporary, that is, the period of your payments.
Cloud O.E. consists of a team of SEO Experts, with hands-on experience as well as research. You can find our Search Engine Optimization services here or you can contact us for a more personalized quote!