SEO - 1st page on search engines
In previous articles, we talked about Digital Marketing and SEO in Greece. We have come to realize that due to the abundance of web pages on the internet, it is becoming increasingly difficult for visitors to find our site in the search engines and buy our products.
How to get 1st place on search engines
The first question we need to ask ourselves is in which keyword or keywords we want to appear on the 1st page on search engines.
The second question is: Do we have the time and disposition to read, create content, analyze competition and apply on-page and off-page optimization techniques?
By answering these questions, we are ready to make our wishes come true either by following the learning path or by choosing the right partner to promote our site. But beware! Many promise a first page. But are their results going to last long, or will they stop as soon as your payments stop?
The recipe for success (outline)
On-Page Optimization: On-page optimization applies search engine optimization techniques and technologies to the website to make it more correct to search engines.
Content: Without proper content, no page will always appear on the first page. We need to create quality content that will be useful to the reader and at the same time optimized to get the best results from the search engines.
Off-Page Optimization: In our article on SEO in Greece, we mentioned backlinks as a key factor in page ranking. More specifically, other websites should display our content through links. This way, not only do we gain visitors - page views, but we also gain the trust of search engines. About off-page optimization, competition analysis, Page Ranking, and Domain Authority, we will talk in our next articles.
The key question
Is it enough to apply 1 or 2 of the three components?
The answer is that it can work in a low-key keyword. But it may not work in a highly competitive keyword. In a recipe for sweet, if you take 1 ingredient out, the result will not be the best. Just like in promoting your website, one less component may not deliver the results you are looking for.
Will I always be on the first page?
No one can guarantee that you will be on the 1st page on search engines forever. Just as you have chosen the right partner to optimize your website, so your competitor can find a partner to optimize his or her own.
SEO is a continuous and long-term process for achieving results. We would call it a war between websites. The stronger and the more involved one will win the battle!