Every day content writers strive to create new articles either to inform visitors about something new or to gain more organic visitors through searches. As we mentioned in our previous articles, content is the most important element of a website. It is the one that wins the visitors through the searches and it is also the one that will keep the visitors to your website and increase your Returning visitors.
Suppose we are constantly writing new content for our website blog. The information we provide is very useful, however, no visitors come to our site. What could be to blame? The search engines (it's engines!) Seeing a new article are starting to explore it. They use artificial intelligence techniques to understand exactly what the article is dealing with. Once they do, they rank it in the search results in a specific keyword. But to which?
In the past, copywriters have been trying to optimize their articles for 1 keyword, often repeating the keyword within the article - Keyword stuffing. With the technique of Keyword stuffing they were able to rank on specific keywords and gain visitors. Over the years search engines have evolved and are now detecting such efforts and punishing them.
Seo agents have evolved at the same time as the latest search engine updates. Through experiments they managed to create a pointer / percentage called keyword density. The optimal keyword density after surveys is 1 to 3%.
Example: we have a 1000 word article
Keyword max usage = 1000 x (3 / 100) = 30 times
Keyword min usage = 1000 x (1 / 100) = 10 times
So we can use the target keyword 10 to 30 times in the text without being punished by the search engines.
You will have noticed a website with one article ranking in multiple keyword and other websites with many articles trying to gain each keyword separately.
The question: What should I prefer? Quantity of Articles or Article Quality?
The answer: Whether you choose to write an article for multiple keywords, or multiple articles targeting each keyword separately, QUALITY is the most important requirement. The usefulness of an article is to provide information to a visitor. If the visitor finds what he is looking for he will continue to visit the website. If you manage to provide quality information on many keywords with one article, well done! If you can't analyze multiple keywords on the same article, you should write more articles.
- Target Keyword
With the keyword density rule you can write multiple articles targeting 1 keyword each. Find a low-competition, high-traffic keyword and just write useful articles. Visitors will come in time!
Our Guide "How to Choose the Right Keywords?" will definitely help you choose the keywords.
Multiple Target Keywords
- But how do we rank with a single article in multiple keywords?
- Get started by finding the keywords you are targeting
Suppose an article refers to sports nutrition. The keywords we can choose should be about sports nutrition - keyword clustering. If we try to target with the same article on keyword sportswear, we are more likely to fail. The keywords that fit into a sports nutrition could be protein, carbohydrates, fiber, etc.
A well-known seo agent had written: When writing an article about an object use not only the keywords that match, but the keywords that prove that you are truly an expert on the object.
How do I find the related keywords? There are many tools on the web that promise to suggest the most related keywords but you will find that they probably do not keep their promise. The best tool to find related keywords that prove your expertise in the subject is your mind. Think about what would you search on search engine to land in your article?
Another solution would be to use Google related keywords. If you do a google search for sports nutrition, at the bottom it will suggest related searches: sports nutrition pdf, sports fat burning diet etc. Use these keywords to optimize your article.
Another solution is the google keyword planner we recommend above.
- Use the synonyms
Assuming the keyword is sports nutrition, a synonym would be "sports diet".
- Use long-tail related keywords
As we suggested above, a long-tail keyword would be a "sports fat burning diet". You are more likely to rank on this because there is not much competition.
- Optimize to Multiple Keyword
Except for the times you have to repeat the target and related keywords naturally between the article, you could enhance the results by evenly adding these keywords to the meta description, meta keywords, og / twitter tags and article title. Attention! Do not put all the keywords in the title or meta description making the title and description difficult to understand.
Another way would be to prioritize keywords in headings.
H1 -> sports nutrition
- Η2 -> sports nutrition pdf
-- H3 -> sports fat burning diet
- Check results
Once you have done all of the above steps it is time to check if the keyword density is among the desired percentages. One tool that will help you is keyword density tool. Paste your text into the box and it will show you the keywords below with a percentage next to them. Make the necessary corrections so that the target keyword and related keywords are between 1 and 3%.
In conclusion, content is the most important element in a website. You can optimize it for either a keyword or multiple. Beyond the above rules is to provide unique and quality content to your readers. Cloud O.E. is next to you for either to implement search engine optimization on your website or for writing and optimizing your content.
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