Internal Linking: What to watch out for?
By Internal Linking we mean the links that link the pages of a website to each other. Internal links, for example, are the header or footer menu. Imagine internal linking as a map that a visitor can follow to find every page of a website.
So, how important is internal linking to SEO?
An example of internal links could be the nytimes.com homepage. This page contains thousands of links to other pages on the same website. One such link is nytimes.com/section/politics. If a visitor is on the homepage they can click the politics link and find the page where the political articles are located.
5 rules to achieve a better internal linking
1. All pages must be cited from at least one other page
Internal linking helps users and search engines navigate the website. Pages not mentioned by others are more difficult to be found by search engines.
2. Always use title tags for links
Before visitors click on a link, they would like to know, in advance, where it ends up to. If you hover your mouse over a link you will see a popup box with the title tag of the link. The title tag describes the landing page. Like visitors, search engines appreciate the use of title tags.
3. The links should be relative to each other
Suppose we are writing an SEO article and want to explain a technical term we have written in another article. What can we do; If the two articles are related, we just add a link to the article! If they are not related to each other it would be good to explain the term within the same article without redirecting the visitor to another page. Many marketers, on the other hand, suggest explaining each term within the same article, if possible. According to them, redirecting the visitor to another site is like admitting that our article is not well documented.
4. The more pages point to that page, the more important it is for the search engines.Internal links, as external links, can affect a webpage ranking: The more pages point to one page, the more important it is to search engines. Both internal and external links are +1 votes per page. If we have an article showing 10 internal and 10 external pages, for example, it will certainly rank higher in the SERPs than an unlinked page. But beware! The content of the pages that point to the article should be relevant to the subject of the article.
5. The first internal link on a page is the most important
Research has found that Google considers the link on the first page to be more important. If one of your pages is more important than another, add that to the first hyperlink.
Summarizing for internal linking, we could say that it is very important for any website. It will certainly not give the same results as external linking, but instead, it will help visitors find what they are looking for more easily. The purpose is not necessarily to get the visitor to the webpage but to obtain the information he or she is looking for more easily.