How to choose the right Keywords?

Konstantinos Roumeliotis on 02-08-2019. Modified on 16-09-2020
How to choose the right Keywords?

How to choose the right Keywords?

Do you want to increase the organic traffic of your website? You should first do a keyword research to find out which keywords users are looking for on Google.

Every user is definitely searching differently. Some are looking for a keyword, while others are looking for suggestions.

Some keywords are high volume and our website ranking in these is a treasure. Others are low volume and because we can rank them more easily, they are also a treasure trove of organic website traffic.

But which keywords are high volume and which are low volume? Which keywords can we target on our website?

Which keywords are concerning my business? Is that what I'm thinking or are there any more?

How do I do keyword research like SEO professionals?

Find the right keywords - Keyword Planner

All of the above questions are answered by the Keyword Planner, one of Google's many tools.

As Google says on the Keyword Planner page, you can choose the right keywords. Keyword Planner, although available for free, is part of Google Adwords and was created to help Google Adwords users find the keywords they want to target with their ads.

Through the Keyword Planner, you can see the average search traffic for each keyword.

There are similar tools that offer similar services, but who knows traffic better than Google itself?

In the practical part, Keyword Planner is 100% free. You don't have to spend a single euro, only time. All you need is a Google Account, which most of you have since you use Gmail.

Since Keyword Planner is part of Google Adwords, Google will consider you to be Adwords customers and force you to create a campaign (even without payment) before you reach the Keyword Planner tool. However, by following the steps below, you will have no trouble at all.

Click here to enter Keyword Planner, then press the blue "Go to Keyword Planner" button and on the page that appears, click CREATE AD.


How to choose the right Keywords?


Attention no1! On the next page that comes up, it asks you what your main advertising goal is. Do not choose any of the three options. Find the blue text under the three "Are you experienced in Google Ads?" and press this.


How to choose the right Keywords?


Attention no2! On the next page, it asks you to choose the campaign type. Don't select any of the 5 campaigns already. Tap the blue text "Create an Account Without a Campaign".

On the page that appears, select your billing country, time zone, currency and click Submit. Don't worry, it won't charge you anything if you don't want to.

You will be presented with a "Congratulations! You're done." And at the same time, you will receive an email in your Gmail to welcome you to the platform. Press the blue button Explore your account.


How to choose the right Keywords?


We are now ready to use Google Ads tools.

Select the TOOLS icon at the top right of the menu, as shown in the image below, and click on the Keyword Tool in the menu that appears.


How to choose the right Keywords?


Discover new keywords

Want to find new keyword ideas? Click "Discover new keywords".

On the page that appears, we would suggest writing a generic keyword to suggest the most specific keywords you can target. If you are a photographer for example and want to find out which keyword to target, look for "photographer".

The next page will show you all the suggested keywords, with average monthly searches, competition and Pay Per Click costs if you opted to advertise into Google Adwords.

Get search and forecast volume

Want to see the search volume for a keyword? Select Get search and forecast volume.

On the page that appears, type in the keywords you want to target. The next step will show you a cost plan to advertise on Google Adwords, how many clicks to collect, how many times it will show your page, and how much it will cost.

You don't have to pay in any step. Use this valuable information, do your own Keyword Research and design a Marketing plan.

Tip no1: The average searches that Keyword Planner displays in its tables are presented in a range of eg 1k-10k. But since we may need to know exactly the Search Volume of a keyword, there are other tools available that will give us the exact keyword search volume. One tool you can install on firefox or chrome is

Tip no2: Find out which keywords your competitors are targeting and target those too! How do you do it? In "Discover new keywords", insert the link of the competitor's website and the tool will show you the suggested keywords immediately!

Keyword Planner is a valuable partner for those who have a website and want to find keywords to target. Take your time and you will surely find many more options, from the basics we presented.

Once you've found the keywords you want to target, it's time to write texts that will target those keywords. How to write targeted keyword texts? You'll find the way in our next articles!

Cloud O.E. with many years of experience in Web Development and Search Engine Optimization can help you in Keyword Research, as well as apply On-Page and Off-Page Optimization techniques to your business website or eCommerce to achieve high search engine results. Declare interest here!

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