10 steps to create an online marketing plan
There are many internet marketing tools available and in many cases they are free.
However, before launching your online brand, you will need a map that will help you know which direction to follow and how to get to your destination by correcting the route if needed.
Below are 10 steps to create a successful online marketing plan. An online marketing plan not only serves to keep the brand online but by using all those specialized online marketing tools to enhance the brand and bring more benefits.
Step 1. Environment: the market and competition
The first step to a good digital marketing strategy is to understand the environment we work in.
To do this we need to study the market and the competition in-depth (sector characteristics and trends, competition statistics, weaknesses, threats, dynamics and opportunities).
In the end, we will find a unique selling proposition, that is, what makes our product more attractive than other competing products.
Step 2. Audience of online marketing
Marketing tools provide countless options to divide the audience, but it is vital to know for ourselves who our audience is and who we are targeting.
The first criterion for separation is demographics, but as a piece of information, it is not enough.
We need to understand the needs of the public and their motivations, as well as how they communicate and interact with each other online (in facebook, twitter, viber or what's app).
Knowing these elements can help us choose the appropriate media and communication strategies to reach them.
We can use various tools to do this, depending on what we want to achieve.
Step 3. Goals
Once we complete the previous steps, we have found the key question to achieve the online marketing plan.
An example could be to increase the recommendations of our existing customers by increasing the number of positive product reviews.
We could also increase the traffic to our online store through various techniques.
We can define our goals by following the acronym SMART.
- Specific (specific goal)
- Measurable (measurable goal)
- Achievable (goal that can be achieved)
- Realistic (realistic goal)
- Time-bound (goal that can be achieved in a given time period)
Step 4. Strategies and creativity
Strategy gives us a comprehensive overview of various actions we could take to reach customers.
In order to reach the customer, we need to get him through a Conversion Funnel first, since it is not the same as presenting the brand to someone who has never heard of it, compared to someone who is a regular customer of the brand.
Conversion funnel is a phrase used in e-commerce to describe a consumer's journey through online advertising, directed to an e-commerce store, where it is converted into a sale.
So once we have defined our strategy, it is time to make it creative so that our message can go farther and leave great lasting impressions.
Step 5. Sales Process
Based on the strategy outlined above, we will now define the digital sales process. First, we need to define a series of steps that a user must follow on our site, before becoming a customer.
Step 6. Loyalty
Once we manage to turn a user into a customer, we face one of the most interesting parts of our online marketing plan, loyalty.
As we all understand, it is much harder to get a new customer, as opposed to maintaining an existing one.
We should pay particular attention to this part of the plan because it is what will keep our customers and our sales going.
It is also important to make the most of the potential of cookies, so that we know our customers' habits and interests and offer them what they need, just at the right time.
Step 7. Budget
So how can we determine the monetary budget of online marketing? The simplest answer is to divide our investment between the different channels we use
- Search engines
- Social media
However, in order to do it right, we must be able to accurately predict which will have the greatest impact on our audience. We often have to keep up with our industry trends, by searching for e.g. "digital advertising trends 2019".
Step 8. Technology and media
When it comes to technology, the web offers endless growth. So how do we choose the right tools to implement online marketing?
There is not a single correct answer, but if we have a clear picture of the money we will spend, the estimated return on our investment is high.
Step 9. Key Performance Indicators
Our plan is almost ready, but we cannot forget one essential piece: analyzing our results.
To determine the success of our efforts, we should rely on several key performance indicators. These are the metrics that are directly related to our business results, which can be easily obtained through the many tools offered by digital statistics.
An example of a performance indicator could be the cost of acquiring a new e-commerce client.
Finally, it is vital that we monitor performance indicators at regular intervals in order to improve our marketing techniques.
Step 10 is the result of our efforts
What Cloud O.E. offers you
Cloud O.E. is a startup company that has been active in the Internet Services industry since early 2018. It uses cutting-edge technologies to deliver the best possible results to its customers. It continuously invests in training its staff in the areas of web development, search engine optimization, graphic design, web hosting and mobile application.
Cloud O.E. can undertake the creation of your Business Online and Offline Marketing strategy. We can analyze the product market, create targeted campaigns, with the primary goal of gaining new customers and empowering your business brand.