Why my website needs Digital Marketing?
Most modern businesses have built websites to establish their online presence. Many of them invested in creating an e-shop or online store with the expectation of making sales online.
Their investment, however, did not work. As a result, a series of questions were created in the mind of the entrepreneur.
- Is it the fault of the company that designed the website?
- Isn't anyone interested in my product?
- Is the financial crisis to blame?
- Is it that I haven' t invested enough money to advertise my website?
My personal view; None of the above is to blame, but it all contributes to the success or failure of a website.
- Indeed, the company that designed the website may not have the knowledge needed to create something beautiful and at the same time appealing to both users and search engines.
- Indeed, the product matters. Specific products or products at a very good price should be selected for an online store.
- Certainly, the financial crisis has also affected e-shops, although they are often cheaper than local stores.
- Advertising plays a crucial role in promoting a website. However, one-sided advertising, for example through social media, will not work.
If you have any of the above questions, you should read more about Digital Marketing and SEO.
In our previous article "What is SEO and how do we apply SEO in Greece" we mentioned that SEO is a Digital Marketing or Internet Marketing technique. In this article, we will also analyze the other Digital Marketing techniques and come up with how combining all the Digital Marketing techniques will yield the best result in promoting your website.
What is Digital Marketing
Digital Marketing is the promotion of products and services using digital technologies such as the internet.
Digital Marketing began to develop in the 1990s when businesses began to use technology to implement Marketing.
As digital platforms grow and evolve, digital marketing becomes more necessary. As more and more people use digital devices for their purchases instead of visiting physical stores, classic marketing has to become Digital Marketing.
What are the techniques of Digital Marketing
Digital Marketing is a science. Creating an attractive product for the Internet, collecting data on the users we need to target - data-driven advertising and much more, form Digital Marketing. In this article we will focus on the most practical aspect of Digital Marketing, advertising a website or an online store.
Promotion and Advertisement on Social Media
There are many well known and lesser-known Social Media where you can promote your website.
By creating a Facebook Page or a Youtube Channel, you are adding value to your business and therefore to your website. Most people use Social Media daily, either for fun or for work, and with proper visibility, your business will be recognized and your website will get visitors.
Finally, most Social Media also provide paid ads, which if designed properly by experts, can deliver spectacular results.
Search Engines Promotion - SEO
By optimizing your website for search engines - search engine optimization, more and more users will find you on the web and thus increase the traffic of your website.
Paid Search Engine Advertising - Adwords Campaigns
By creating targeted campaigns on Google's Adwords service, you can attract not only random visitors but visitors who want to buy from your online store with little money.
Content Marketing - Copywriting
In our previous article "What is SEO and how do we implement SEO in Greece" we mentioned Copywriting as an SEO technique, however, Copywriting is a key Digital Marketing strategy.
To understand what we mean, you can think of a politician's targeted speech in an election campaign. You should also create the corresponding targeted content for your website.
Strategic Email Campaigns
Due to the abundance of websites on the internet, it is becoming increasingly difficult for visitors to find our website and buy our products. Digital Marketing can provide a solution to this problem.
As we have seen above, Digital Marketing is the promotion of products and services using digital technologies.