How do I rank first on Google?
Status 99.9% of website owners: They want to rank first on Google! The remaining 0.1% is settled with simply(?) being on the first page on Google.
If you are on this 99.9% and you want to rank first on Google, you're in the right place! In the text below we will try to give you, with simple words and small doses of humor, useful information that can get you first on Google.
If you are on the 0.1% and you just want to get on the first page on Google, the following information will most definitely satisfy you.
Here's some important information to get you first on Google
We have chosen to pass on the information we promised, recording our actions so that they are more understandable.
Where was I? Of course! Everyone wants to rank first on Google. This comes from your Google searches, the number of websites on Google that are related to the first position on Google, and our conversations with our customers.
To read this article, it is most likely that you searched for "first on Google" keywords.
How do I know what you were looking for?
Why did I choose this keyword for my article?
I've researched a high-search keyword in an SEO tool, specifically Google's keyword planner.
Why did you click on the link that leads to my article?
Maybe because I've applied copywriting techniques to make the title more appealing, maybe because I ranked first on Google, or maybe by accident.
Why have I written such a large article?
Firstly, because I want to provide all the necessary information that will help me achieve my goals.
Also, because I want to increase the session duration, that is the length of your staying in my article.
Lastly, because I know that websites that are at the top of search engines have texts with a word count greater than 1800.
How often do I write articles?
We strive, with my partner, to write at least two new articles a week, if the workload allows.
What can I gain from writing this article?
First of all, think of something extremely simple, which is perhaps the most important: The reason we are here, reading what I have written, is the existence of this article.
- I also earn you, a visitor to my website.
- If this article didn't exist, you might now be on a competitor's website.
- Another opportunity to turn a simple visitor into a customer.
- With your visit, I increase my website's organic traffic.
What do I gain or what am I trying to gain from the information I give you?
- In the first place, I try to earn your trust. If I do, it will help me achieve a lot, as well as all of the following.
- The best outcome for us would be, together with your trust, the sale of a service we provide.
- I'm also trying to earn your loyalty, with all the good that it entails.
- If you liked the article I wrote, you can tell your friends about our company Cloud O.E.
- You can share my article on social media and bring me more visitors and therefore potential customers.
- You may post the URL of my article on your website and maybe I get a backlink.
- You can read another of our articles reducing our website bounce rate.
- Or you can save our website link to bookmarks and visit it in the future, so I can earn a returning visitor.
- You can sign up for our Newsletter to receive our news and maybe you become our customer in the future.
How did I try to do all of the above?
By creating content on my website or simply by writing an article on our company blog.
What else have I done to help me accomplish all of the above?
First of all, I have found the right partner, with whom:
- We have invested not only in studies but also in continuous study and research, both theoretical and practical, in the subjects of Web Application Development and SEO - Search Engine Optimization.
- We have built our online store with a custom platform. This platform is 94% (!!) SEO-Friendly, fast (opening at 782 milliseconds), lightweight (front end and back end total 24MB) and we are constantly improving it. (If you want to see how SEO-friendly your website is, you can use an SEO checker tool.)
- We have taken care of the correct design of our website.
- We create unique (for the most part) graphic designs for the visual content (images) of our website.
- We have chosen a web hosting package specifically for online stores.
- We are constantly creating new content on our website.
- We have the required strength and will to achieve our goals.
What else can we do if we do not achieve our goals?
If all of the above is not enough, we can get into the process of creating quality backlinks.
Is there another, easier way, but with all the above benefits?
There is no other way to rank first on Google, which has all the above benefits. There are other ways to get there first and we'll see them below.
But there is no need to rush. We didn't see how difficult the road that has the benefits, can be.
The degree of difficulty in ranking first on Google
A January 2019 survey showed that there are at least 1.94 billion websites online.
If you consider that Google's first position is ... well, one position (!) and the first page are ten positions, one can easily conclude that 1.94 billion websites, 100%, don't fit in the first place on Google nor the first page on Google.
You can also understand the degree of difficulty there is to overcome the rest of 193,999,999,999 and rank first.
You will tell me, of course, that not all of these websites are targeting the same audience or keywords. Correctly! The degree of difficulty depends on several factors. Let's go look at the three most important.
Factor 1: Competition
If your biggest competitor has 300.000 organic keywords, 600.000 visitors per month, domain authority 90 and 5.000.000 backlinks, you realize that overcoming him and rank out first will be very, but very difficult!
Don't think we invented the above numbers to make an impression. There are websites with greater numbers than you have just read.
Unfortunately, there is nothing more to analyze for your competition. You can't change your competition.
What you can (and should) do with your competition is to exemplify what your competitors have done right, avoid their mistakes and try to find their weak spots.
Factor 2: On-Site SEO
The practical SEO techniques in your website's code, along with the theoretical SEO techniques that you can apply yourself, will determine the effectiveness of your efforts.
Factor 3: Keyword
The keyword is the number 1 factor that will decide whether you come first on Google. If you choose the right keywords and are assisted by the On-Site SEO techniques that are available on your website, you are very likely to achieve your goal.
To make it clearer, let's say you have an online store selling duvets and let's look at some examples of keywords and their degree of difficulty to bring your online store to Google first.
The numbers we will use are hypothetical and have a maximum of 10.
Keyword "Duvet": Degree of difficulty 10
Keyword "Duvets": Degree of difficulty 10
Keyword "Down duvet": Degree of difficulty 9
Keyword "Down duvets": Degree of difficulty 8-9
Keyword "Down quilt": Degree of difficulty 8
Keyword "Duck down quilt": Degree of difficulty 7
Keyword "Duck down 60% down feather 40% feather quilt": Degree of difficulty 6
Keyword "Duck down 60% down feather 40% feather quilt 13 tog": Degree of difficulty 3
Keyword "Feather quilt Vernon, California": Degree of difficulty 3
Keyword "Duck down 60% down feather 40% feather quilt 13 tog Vernon, California": Degree of difficulty 0
With the last keyword, which is a long-tail keyword, you will logically achieve your goal and rank first on Google. Congratulations! You just got it!
And after a short celebration, the first thought is automatically created in your mind, to quickly deprive you of joy.
Who will search Google for "Duck down 60% down feather 40% feather quilt 13 tog Vernon, California"? Probably none.
As you also understand, the subject we are discussing from the outset is completely irrelevant. There is no "first on Google". What really exists is, "First on Google for the keyword _____________".
Now that we've made that clear, let's see what you can do for your new goal. What should be the keyword you are targeting?
Well, it's up to you. From your will to achieve a difficult goal and from the time you can spend or from the money you can invest in the right SEO company that will help you achieve your goal.
We've already given you all the information you need to start gradually, set achievable goals, and achieve them.
If you need more detailed information, you can see our articles on search engine optimization. You can make a good start with the article "What is SEO and why do I need SEO".
If you find this all too difficult for you or do not have the time to implement them, you can view our service packages in Search Engine Optimization.
If you are looking for an opinion on how to proceed, I would tell you to start with small goals, that is, low-volume keywords, and once you rank in them you can proceed to more difficult.
If you want an expert opinion, we would advise you to choose different goals.
What are the right goals?
The right goals are the right business goals. What do I mean:
Wrong target: "I want to rank first on Google".
What's the difference;
If your goal is to increase your sales at your online store, you may also be interested in your customer service or technical support.
If your goal is to increase your reservations on your hotel's website, you may decide to change your breakfast menu or worn bedding.
Even if you don't combine your goal with anything else, the latter two are business goals that lead to revenue.
If you were to ask us what our goal is, we would answer that we aim to help people or businesses who trust us to achieve their goals by putting our knowledge into practice. But to help them, they need to find us first.
Other ways to rank first on Google
As mentioned above, other, easier ways can help you get to the top of Google search engine results.
They can, of course, also result in the exclusion of your website from the results pages, as discussed in our article "Website promotion: Black Hat SEO and White Hat SEO".
You can find these ways in this article.
Suppose you decided to try one or some of these ways and you succeeded ranking first. What's next?
Surely you have to constantly beg not to be found by Google's algorithm or Google's algorithm not to change, though I find it difficult.
You are also very likely to gain nothing from achieving the first position.
If you have managed to rank first with sneaky ways, it logically means that you won't have developed the proper content that will keep users on your website. You probably haven't even paid attention to the design, functionality or opening time of your website.
If all of the above (and many more) are not correctly combined, even getting first on Google will not turn your visitors into customers.
And it certainly won't help you achieve a real business goal.